Before we know it, the holiday season will be here! And that means one thing… customer appreciation gifts! Avoid giving the same present each year and instead, create your own gift box that is customized and tailored to fit your client’s personality.
More and more companies are starting to put together curated gift baskets or boxes that reflect their clients’ hobbies and interests. Not only does an artisan, personalized present reflect how much thought you put into creating something unique for your customer, but it’s also memorable and, let’s face it, SO much better than the boring, flavorless fruit cake.
Now is the time to begin curating your gift boxes. The best way to do this is by sending out a survey to your most loyal customers. Ask them about their hobbies, do they have a favorite food? The survey answers will give you a better idea of what to include in each basket. Then, have fun when picking out the items! This is a great way to step away from your computer and get those creative juices flowing.
When assembling your client gifts, make sure to pick out decorated bins, boxes, or rustic crates that tie everything together. Presentation matters and you want your clients to be impressed and ecstatic when this arrives at their front door! The above slideshow will give you a clear idea of how to visually assemble the boxes, but we’ve also put together a list of six curated gift box ideas that may help spark some inspiration.
The Spa-Enthusiast
The holidays are a busy time, so taking a moment to relax on the couch, place cucumbers on the eyes, and light a favorite candle is a must. This basket is perfect for any client who craves “me time” and simply wants to slow down a little.
The Foodie
Who doesn’t love food?! This gift box is for the client who enjoys whipping up delicious meals in the kitchen. It doesn’t matter what their go-to cuisine is, they will love the personalization of this food-inspired gift.
The Wine Connoisseur
Sip, sip, hooray! After a long day at work, a nice glass of merlot can really help calm the nerves, and this gift box is the ultimate addition to every pour. Whether the client prefers a dry chardonnay or a hearty cabernet sauvignon, this custom gift will absolutely crush it.
The Coffee-Lover
64 percent of Americans drink a cup of coffee every day, so clearly people love their caffeine. How perfect is this gift basket idea for the client who requires a cup of joe before their day begins? Plus, if you end up not sending out a survey to customers, this present is a pretty safe bet to give to those loyal coffee-drinkers.
The Golf Fan
FORE! Many business transactions happen on the golf course, and this gift basket is perfect to give to a client who loves the sport. Filled with golf balls and other golf-related accessories, you can even include a gourmet snack, because as we all know, golfing those 18-holes can definitely fill up someone’s daily schedule.
The Movie Buff
It’s pretty safe to say that most people love movies – horror, romantic comedies, action, there is a genre out there for everyone. If your client is a cinema fanatic, they will absolutely gush over this gift basket, which includes all of the essentials for that epic movie night.
Giving gifts to clients during the holiday season is one of the best ways to show your appreciation, all while ensuring customer retention. These custom gift boxes are innovative and a perfect reason to think “inside” the box this holiday season. Send them that gift they can’t stop talking about!
