How to Incorporate Videos Into Your Marketing Strategy

  • Feb 17, 2020

Video marketing has become an important part of every brand’s marketing strategy. From converting prospects on your website to engaging your audience on social media, there are plenty of ways to use video content to connect with customers. Video production is now more cost-effective than ever! You can shoot, edit, and upload high-quality content right from your smartphone.

Publishing quality content is the best way to increase your SEO ranking and drive more traffic to your website! The more relative content you have on your site, the easier it is for people to find you through various search engines. Plus, having new video content published on a regular basis is a great way to keep your customers coming back time after time to see the latest updates

To get started, here are some ideas for the types of videos you can post on your website or social media pages!

Product Demonstration Videos

Product demonstration, or featured product videos, are the most popular videos in the promotional products industry. Why? Because they work! The majority of customers believe that demonstration videos are helpful in their final decision-making process, with 64% of users being more likely to buy a product online (Forbes, 2017). And featuring products on your website can help drive traffic as well as sales! Product videos can increase purchases by 144% (Neil Patel, 2017). These videos can help inform your customers about product trends or unique features or even educate them about the benefits of promotional products!

Case Study Videos

Show your prospects the value that promotional products can add to their marketing efforts with relevant case studies! Feature videos that show your most successful projects or your most satisfied and loyal customers that come back to work with you time and time again. Get them on-camera describing how your company helped solve their problems and the results they saw from the products you curated.

You can also encourage your clients to film reaction videos when they receive promotional products. Unboxing videos are hugely popular on social media sites like YouTube and Instagram and can increase their following as well as yours! Check out this video to see how client-generated content can grow your business.

Event Videos

Attending a conference, tradeshow, educational seminar, fundraiser, or another type of event? Upload some of your favorite clips to your social media pages to share your experience and get clients and industry contacts excited about what you’ve learned!

Live Videos

YouTube, Instagram, and Facebook all have live video stream capabilities, which can really set your company apart from the competition on social media! Live videos can give your viewers a special, behind-the-scenes look at your company. They can also draw longer streams and higher engagement rates — viewers spend up to 8 times longer watching live videos than a regular upload. You can also live-stream interviews, presentations, and events, and encourage viewers to comment with questions or share their favorite new ideas and products.