Blogs

A Marketer's (Tiny) Guide to Promo at Trade Shows

4 days ago

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

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Case Study: Snap a Pic!

Jan 14

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

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Case Study: Recycle, Reuse, Read a Book!

Jan 7

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

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Case Study: Bake in Business

Dec 31, 2024

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...

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Top 10 Promo Products for Financial Professionals

Dec 24, 2024

Whether you're a big bank, a small credit union, or a lender, these promo products are sure to be crowd-pleasers whether you're passing them out to new customers, long-time customers, or your emplo...

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7 Fitness Promotional Products to Help You Stay in Shape

Dec 17, 2024

Exercise is an important part of our overall wellness and many companies are using wellness initiatives to promote healthy choices like regular exercise. Whether your company is encouraging physica...

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Case Study: Boosting Trade Show Booth Traffic

Dec 10, 2024

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...

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4 Ways to Improve Communication

Dec 2, 2024

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

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5 Phone Accessories to Help You Get a Grip

Nov 25, 2024

It's pretty safe to say that cell phones are a ubiquitous part of everyday life. In any room with more than a few people in it, you're likely to find a few phone screens lighting up in someone's ha...

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5 Steps to Achieving Your Goals

Nov 18, 2024

If you've ever watched a TED talk or listened to any of your teachers in school, you'll know that setting goals are the stepping stones to getting where you want to be in life. You watch one video ...

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Mask Mania!

Nov 10, 2024

It's safe to say that the humble face mask is one of 2020's most popular products, and it isn't difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease Control and Preven...

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6 Snap-Worthy Products for Every Photographer

Nov 3, 2024

Do you know what bokeh means? Aperture? That's ok if you don't, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of their lunc...

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Your Customers Won't Want to Remove These Promotional Products From Their Desks

Oct 27, 2024

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a co...

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Decoration Methods, Simplified: Part II

Oct 20, 2024

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

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6 Promotional Products That Put Safety First

Oct 13, 2024

Whether it's on a construction site, warehouse, or a laboratory, it's always important to help your workers stay safe. Encourage your employees to make safe choices all year long with these safety-...

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10 Promo Products for Auto-Lovers

Oct 5, 2024

Grab your keys and prepare for a Bo Duke slide across the hood of your car. It's time to take a look at 10 promo products for auto-lovers. For this list, we put together a travel-bag of gear worthy...

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6 Products to Grow Your Business!

Sep 28, 2024

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

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Forest-Safe FSC Products

Sep 21, 2024

The Forest Stewardship Council (FSC) is a non-profit organization that provides proven sustainable forest management solutions. In 1992, the Eco Summit in Rio failed to produce an agreement to stop...

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Going Green: Eco-Inspired Promo Products

Sep 14, 2024

The Importance of Sustainability Sustainability isn't just a buzzword-it's a crucial ethos driving societal change. With growing concerns about climate change, pollution, and resource depletion, b...

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Leading the Workplace: How to Develop Your Leadership Skills

Sep 6, 2024

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

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5 New Ideas to Spark Creativity

Aug 30, 2024

5 New Ideas to Spark Creativity Needing new ideas to jump-start the creative bandwagon? We've cultivated five new ideas just for you to get those creative juices pumping! Paintbrushes Pa...

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5 Unique Products for Healthcare

Aug 23, 2024

When you think about creating a fundraiser or give-back event involving healthcare, what kind of promo items come to mind? Today, I've found five unique healthcare promo products that are sure to p...

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What Makes Gen Z Tick?

Aug 16, 2024

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

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5 Steps to Make the Transition from Working at Home to the Office Easier for Employees

May 27, 2020

Working from home has looked very different these past couple of months. Your work area has also become a classroom, the typical work attire is sweatpants and a ball cap, and your kids treats you l...

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Celebrate Graduates With These Six Promo Products

May 19, 2020

You've probably noticed “Congrats Grad” painted on car windows, “Class of 2020” décor in every grocery store, and plenty of graduation-themed social media posts to kn...

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How Promo Products Can Help Non-Profits Thrive

May 14, 2020

Feeding the homeless. Finding shelter pets homes. Natural-disaster relief. Non-profits have always been there to speak up for the voiceless and aid those in need most. Now, the tables have turned, ...

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How to Use Email Analytics to Improve Your Marketing Strategy

May 11, 2020

Email marketing is incredibly important to every marketing strategy but especially right now; it's the most effective way to reach your customers when you can't meet face-to-face. Even if your comp...

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Working From Home: How Technology Has Kept Us Connected

May 7, 2020

The coronavirus pandemic has forced millions of people to quickly adapt to a slew of lifestyle changes. From no longer going out for leisure activities or shopping to putting a hold on conferences ...

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Hey, all you cool cats and kittens

May 5, 2020

It has been over a month since the scandalous Netflix true-crime documentary Tiger King graced our television screens across the country. My husband and I binged the seven episodes in just...

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5 Simple Ways to (Virtually) Boost Employee Morale

Apr 28, 2020

By now, the excitement of working from home, taking long walks with the dog, and eating box mac n' cheese for breakfast (because why not) has lost its luster. Most of us feel like we are starring i...

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TikTok: Promoting a Brand in Under 60 Seconds

Apr 22, 2020

TikTok came out of what felt like thin air back in 2018 and has quickly become one of the most downloaded apps in the world. It began as a moderately successful video sharing app in China called Do...

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Building a Logoed Brand Kit

Apr 15, 2020

How do you create a branded company gift that is simultaneously personal, unique, and valuable? A brand kit is a fantastic way to showcase the products and decoration methods that you offer, as wel...

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10 Products to Help Boost Your Work From Home Productivity

Apr 2, 2020

With all the shelter in place and social distancing rules to help flatten the curve of COVID-19, more people are working remotely than ever before. It's important to make sure your at-home workplac...

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Coronavirus (COVID-19) Small Business Resources

Mar 23, 2020

On March 11, the Centers for Disease Control declared the COVID-19 outbreak a pandemic. Since then, actions have been taken at both the provincial and national levels to decrease the spread of the ...

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Creative Ways to Use Social Media to Market Your Business

Mar 17, 2020

Social media is an important part of any company's online presence. It helps businesses acquire new customers, increase brand awareness, drive traffic, and even boost overall conversions. It's not ...

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7 Fresh Products Perfect for Spring

Feb 20, 2020

The days are getting longer, and the weather is beginning to warm up – that means spring is coming! From outdoor concerts and craft fairs to sports events and graduations, if your clients are...

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How to Incorporate Videos Into Your Marketing Strategy

Feb 17, 2020

Video marketing has become an important part of every brand's marketing strategy. From converting prospects on your website to engaging your audience on social media, there are plenty of ways to us...

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Predicting Promo Trends for 2020

Jan 30, 2020

Some trends grow over time, picking up steam until reaching peak popularity. Other trends materialize almost overnight, thanks to a well-timed celebrity tweet or appearance in a viral TikTok video....

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Memes & Marketing

Jan 8, 2020

When you think of “memes” what do you imagine? For many, when someone says meme, they envision this kind of image below – a silly image and some kind of witty saying, or possibly ...

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8 Design Trends You’ll See in 2020

Jan 2, 2020

Design trends shift every single year. Remember the '90s, when floating geometric shapes in hot pink, fuschia, and yellow were cool? And Comic Sans was the go-to font? Now, designers cringe every t...

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One Marketing Campaign That is Out of This World

Dec 19, 2019

In a galaxy far, far away… Actually… not far away at all. On Earth, the Star Wars franchise has teamed up with several brands to market the final episode, The Rise of Skywalker...

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What’s the Big Deal With Promo Socks, Anyway?

Nov 20, 2019

It's no secret that fashionable, patterned socks are one of the biggest trends this year. You can't even go one day without seeing a vibrant pair peeking out from underneath slacks or jeans. Athlet...

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6 Curated Gift Ideas to Give Clients This Holiday Season

Oct 18, 2019

Before we know it, the holiday season will be here! And that means one thing… customer appreciation gifts! Avoid giving the same present each year and instead, create your own gift box that ...

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